NY NOW Summer 2025 Market at Javits Center
📅 Dates: August 3–5, 2025
📍 Location: Javits Center, New York City
Step Into the Unexpected: Where Retailers & Creators Connect
NY NOW isn’t your average trade show — it’s an ever-evolving showcase of what’s new, unique, and handcrafted for the modern home and lifestyle space. Held twice a year, NY NOW is where independent brands, makers, designers, and curated product lines find the buyers who crave something different for their shelves.
For three energetic days this August, the Javits Center becomes a creative marketplace buzzing with housewares, gifts, accessories, handmade treasures, gourmet specialties, and so much more. It’s the destination for seasoned retailers, lifestyle shops, museum stores, online merchants, and specialty boutiques to discover products that surprise and delight.
What Makes NY NOW Special?
✨ A Treasure Trove of the Unexpected
NY NOW is a playground for the curious. Expect to stumble upon handwoven baskets, artisanal soaps, striking jewelry, luxury bath goods, babywear, stationery, candles, gourmet snacks, decorative objects, and exclusive collaborations — all thoughtfully crafted by people who care about quality and story.
🛍️ Meet the Makers
This is your chance to step beyond the catalog. Talk to the artisans, designers, and founders behind the brands. Understand their process, craft custom pieces, and build personal relationships that bring meaning back into sourcing.
🌎 Global Meets Local
From local Brooklyn makers to heritage brands abroad, NY NOW bridges the global with the personal. Buyers can connect with trusted suppliers and new names ready to help them stand out in a crowded retail world.
Who Should Attend NY NOW?
For Brands:
NY NOW is your stage to get noticed by decision-makers — retail buyers who want fresh inventory for their shelves. Show off your new collection, test product ideas, or secure big orders from shops that value originality.
For Retailers:
Looking to offer your customers something no one else has? NY NOW is where you find it. Walk the aisles, discover objects you didn’t even know you needed, and curate collections that keep shoppers coming back.
Categories on Display
- Home décor & housewares
- Gift & stationery
- Fashion accessories
- Jewelry
- Wellness & beauty products
- Gourmet food & tableware
- Baby & kids’ products
- Handmade & artisanal goods
How to Be Part of NY NOW
✅ Exhibitors:
Emerging designers, established brands, and makers can apply to exhibit at NY NOW. Spots are curated to ensure quality, diversity, and originality.
✅ Retailers & Trade Visitors:
Registration is open to qualified buyers only — independent shop owners, department store buyers, interior designers, museum store managers, and e-commerce retailers all make up the NY NOW audience.
👉 Register to Attend:
Retailers must pre-register online to receive a buyer badge. Early registration is highly recommended to plan meetings and preview collections.
👉 Register to Exhibit:
Brands can apply for a booth online. Limited spots are allocated for handmade, international, and specialty exhibitors — so secure your place early.
Venue Snapshot
The Javits Center is the heartbeat of NYC trade shows — easily reached by subway, bus, or cab, and surrounded by restaurants and hotels to make your stay seamless. Expect well-organized exhibit halls, curated zones, and plenty of spaces for casual catch-ups over coffee.
Insider Tip for First-Timers
💡 Bring an open mind and comfortable shoes — you’ll want to wander the entire show floor! Many retailers say they discover their bestselling lines here, purely by accident.
💡 Don’t rush. Talk to the makers. Hear their stories. Your customers will appreciate the story you bring home with every product you stock.
The Final Word
From unexpected finds to direct connections with the people who make them, NY NOW: The Market for Home and Lifestyle remains one of the most exciting buying destinations in North America. If your shelves need a refresh — or your brand is ready to shine — the Javits Center this August is where it all happens.
